Communication and Public Affairs have an increasingly important role to play in the branding and messaging of the enterprise. As such, they are performing C-Suite functions and are frequently reporting directly to the CEO.
Their functional expertise lies in engaging with external and internal audiences, communicating the brand as well as the long-term view of the business. The company may be conducting business in several markets, and the challenge for Communication Officers will be to adapt to multiple, diverse geographies and demographics while maintaining messaging effectiveness and integrity.
As companies experience digital change and disruption, the importance of company branding and messaging continues to grow. At Pender & Howe, we specialize in finding leaders in corporate communications: leaders who can align themselves closely with corporate goals.