Marketing is the lifeblood of every organization seeking to capitalize on the potential revenue of their products and/or services. It is the intersection between Strategy and Sales for both business-to-business and business-to-consumer environments. As such, many organizations are integrating the functions to create a dynamic, responsive assignment at the C-Suite level.
Pender & Howe has wide experience recruiting senior leaders, including: Chief Commercial Officers, Chief Marketing Officers, Chief Sales Officers, Chief Strategy Officers and Heads of Business Development. Many of these roles would be considered hybrids, with the Officer interacting closely with the Executive team on product or service development as well as the long-term vision of the company.
We delve into the candidate’s traditional marketing and strategy expertise, as well as their knowledge of data-driven analytics, e-commerce, social media platforms, and innovative customer engagement.