The top three corporate-culture focus areas for 2022 and beyond

As we began the 2020’s the direction of corporate culture change was focused on the digitalization of work and how organizations would adapt to this sure change. Then came the pandemic.


This global pandemic has affected everyone, especially within our corporate culture. How, when, and where we work are on the agendas of all leadership teams. Also, the discussion of digitalization of work changed from a nice-to-have within five years strategy, to we need a plan today.

Everyone is looking for stronger company culture. The relationship between employers and employees has continued to evolve over the decades. Work-life balance, the very fabric of corporate culture has continued to change.

Corporate Culture in The 50’s, 70’s, 90’s

For example, in the 1950s companies were strict hierarchies. Large corner offices were reserved for bosses, and the rest were in the middle of the office in the bullpen. The women were a small portion of the workforce and were often regulated to low-level positions.

In the 1970s women began to rise in importance in the workplace. Many social issues such as anti-discrimination, the hippie culture, women wearing pants, and birth control. Also, increased management opportunities once closed to women were now starting to open.

Then, in the 1990s lifetime employment ended. Employee lay-offs also became commonplace. Job security for the individual became more important than loyalty to the company. Companies began to cut costs and move production overseas. For example, all of Nike’s production was overseas.