Lalamove | Building a high-impact leadership team for U.S. market entry

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Lalamove | Building a high-impact leadership team for U.S. market entry
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Lalamove is a Hong Kong-headquartered on-demand delivery and logistics platform founded in 2013 that connects businesses and individuals with a global network of driver partners for fast, flexible same-day and scheduled deliveries.

Today, it operates in 14+ markets across Asia, Latin America and EMEA with service in hundreds of cities worldwide, empowering small and medium enterprises with tech-driven logistics solutions. The company has grown into a high-growth private logistics tech leader with estimated annual revenues in the hundreds of millions and significant global transaction volume.

Context 

As Lalamove prepared to launch operations in New York City, success depended on quickly assembling a credible local leadership team aligned with the global HQ. Pender & Howe was initially retained by Lalamove's Director, People in Hong Kong, a seasoned global talent leader, to support the NYC launch through four foundational hires: 

  • Finance Manager, US
  • Marketing Manager
  • People Manager, US
  • Sales Manager

All four roles were delivered successfully. The quality of talent, speed of execution, and clarity of communication established early trust.

Shortly after, Lalamove faced challenges hiring its most critical NYC role: a City Manager, Managing Director style leader. While Lalamove had a long-standing approach to City Manager hiring when entering new markets, the compressed timeline and U.S.-specific market dynamics required a more accelerated, hands-on search strategy. 

With a global leadership retreat for City Managers across 20+ cities scheduled in Hong Kong on in early January, Lalamove wished to have this leader hired, closed, and onboarded within roughly six weeks, spanning U.S. Thanksgiving and the Christmas holidays. 

Based on the success of the initial placements, Lalamove re-engaged Pender & Howe to accelerate the search.

Carmen Chong
Director, People at Lalamove

"What stood out most about working with Pender & Howe is the mutual trust that we were able to build in a short period of time. The timely responses and candid discussions of what works and doesn't work for us which ultimately is the most critical to ensure the selection of the right leader for our US operations. As well as the speed in which we were able to calibrate on few but very strong and relevant profiles that ultimately led us to making a very strong hire."

Scope 

Pender & Howe took full ownership of the NYC City Manager search, operating under intense time pressure and high visibility. The mandate included: 

  • Refining the role profile for U.S. market realities 
  • Rapid, targeted outreach to senior NYC operational leaders 
  • Rigorous assessment of leadership capability and cultural fit 
  • Tight management of candidate and stakeholder communication 
  • Proactive advisory support to de-risk the offer and onboarding stages

Impact 

Within days, Pender & Howe identified an exceptional candidate who immediately resonated with the client, enabling a fast-moving yet rigorous process. Results: 

  • City Manager candidate identified and advanced within days 
  • Full recruit-to-close completed on Day 25, following four senior stakeholder meetings and a case study presentation, within a holiday-heavy timeline 
  • Offer stage de-risked through proactive alignment and advisory support 
  • New leader integrated ahead of a critical overseas leadership retreat 

The successful delivery of this search positioned Lalamove to move forward with confidence in its U.S. market entry, supported by a fully integrated local leader.

Carmen Chong
Director, People at Lalamove

"Pender & Howe provided critical external partner counsel and advice to us during a critical phase of our US Expansion. Sometimes, People topics can be complex and to have a partner who understands these complexities and able to work with us to provide solutions with tangible results, at the same time, provide exceptional client/candidate experience and thorough expectation management for smooth landings, they really go above and beyond and I would highly recommend them."