Bruce Frick

  • Pender & Howe

Bruce is the Founding Principal and Senior Consultant at Step Benefits Group (SBG). With over 35 years of experience in the Canadian benefits and pension landscape, Bruce founded SBG in 2014 to provide a truly client-centric alternative to traditional consultancies.

He specializes in delivering practical, long-term cost-management strategies without compromising on service excellence. His commitment to excellence ensures that every client receives high-level, tailored consulting rooted in decades of experience.

An avid golfer, traveler and art enthusiast, Bruce is also a gourmet home chef and wine aficionado.

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