Should Outplacement Services Be Part of Every Severance Package

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Published
Feb. 19, 2025
Should Outplacement Services Be Part of Every Severance Package
In today's fast-moving business environment in which the only certainty is uncertainty, organizations sometimes need to make tough workforce decisions. While layoffs and downsizing may be necessary for financial sustainability, the way these transitions are handled can have a huge impact on company culture, employer reputation, and even long-term business success.

Yes, many companies provide severance pay and benefits to departing employees, but an often-overlooked element is structured outplacement support. Offering career transition services in severance packages is like a win-win: it benefits departing employees but also protects the morale of those who remain. For mid-market companies—those with 200 to 5,000 employees—this support is especially critical, as structured HR processes may not always be in place to address workforce transitions effectively.

Understanding outplacement services

Outplacement services help employees transition into new roles after a layoff by providing professional support such as:

  • Career coaching to help with job search strategies
  • Resume and LinkedIn profile optimization to increase visibility
  • Interview preparation to improve confidence and success rates
  • Networking guidance to expand career opportunities
  • Emotional support to navigate the psychological impact of job loss

Unlike basic severance packages that provide temporary financial relief, outplacement equips individuals with the tools to secure their next opportunity faster. According to the International Outplacement Alliance, employees who receive career transition services find new jobs 60% faster than those who do not.

Why is outplacement so important? 

We established that outplacement isn’t just a benefit for departing employees and that it has far-reaching advantages for employers as well. 

Let’s find out how both parties can benefit from integrating career transition services into severance plans.

For departing employees

  1. Reduces stress and uncertainty. Layoffs often bring about financial concerns, self-doubt, and career anxiety. Professional guidance helps laid off employees reframe the situation, identify new opportunities, and stay proactive.
  2. Shortens the job search process. With resume experts and career strategists on their side, job seekers can reduce their unemployment period by several months, thus increasing financial stability.
  3. Protects professional reputation. Being laid off can feel isolating. A structured transition plan reassures employees that their contributions were valued, making them more likely to speak positively about their former employer in their networks.

For employers

  1. Strengthens employer brand. How a company treats its employees—especially when they leave—influences how it is perceived in the market. According to a CareerArc study, 72% of job seekers who were offered outplacement support had a more positive impression of their former employer.
  2. Preserves workplace morale. When layoffs happen, they effect everyone. If companies fail to support departing staff, it creates anxiety for those who stay. A survey by Intoo found that layoffs without structured outplacement resulted in a 41% drop in job satisfaction and a 20% decline in productivity among remaining employees. 
  3. Reduces legal and reputational risks. Poorly handled layoffs can lead to wrongful termination claims, negative Glassdoor reviews and LinkedIn posts, and reputational damage. Outplacement mitigates these risks by showing a commitment to ethical workforce transitions.

Why smaller companies need outplacement services

While enterprise-level organizations frequently offer structured career transition support, mid-market companies—where HR departments typically run with leaner teams—tend to neglect this area.

Why? Many mid-sized firms assume outplacement is too expensive or unnecessary. However, the cost of not providing it can be far greater in terms of damaged brand reputation, disengaged employees, and lost productivity.

How Pender & Howe can help

At Pender & Howe, we are in a unique position to bridge this gap. As a company that specializes in executive search and talent strategy, P&H already has strong relationships within the mid-market hiring space. By introducing outplacement services, we can help companies manage workforce transitions effectively while leveraging our hiring network to accelerate job placement.

For mid-market firms looking to compete with larger corporations in employer branding and workforce stability, structured outplacement support isn’t just a ‘nice to have’—it’s a strategic necessity.

Bottom line: outplacement is a great move for mid-market companies

Today’s workforce is more vocal than ever, sharing experiences on platforms like LinkedIn, Glassdoor, Facebook and X/Twitter. A mishandled layoff can quickly go viral, damaging future hiring efforts. Companies that offer strong exit support protect their reputation and ensure they remain attractive to future talent.

Remember, a company’s handling of departures is a direct reflection of its corporate culture. Plus, organizations that prioritize human-centered policies—like outplacement—tend to recover faster from downturns. 

At Pender & Howe, we recognize that layoffs are inevitable in any business cycle, but how companies manage them defines their leadership, values, and future success.

For mid-market businesses looking to build a reputation as an employer of choice, integrating outplacement into severance packages is a strategic investment that supports former employees, protects company morale, and strengthens long-term business resilience.

As Bill Campbell, one of the most influential executive coaches in Silicon Valley, once said:

“You have to be very mindful of how you treat people on the way out and ensure it’s always led with empathy. At the end of the day, the person you are letting go is likely better friends with the person you’re keeping on your team. They will always be aware of how you handled the situation—and understand that they could be next.”

With this philosophy in mind, we are committed to helping mid-market businesses navigate workforce transitions with empathy, professionalism, and long-term strategic foresight.

Want to find out more? Reach out to us and let’s connect!

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